MITSUBISHI Future GPS solution was a concept design that collects customers’ personal details to create a personalized experience, provides guidance and validation by suggesting information, and then giving customers direct access to daily social life.

User research to find problems and gather insights

We spent the first 2 weeks gathering mobile navigation existing product information to understand how the drivers interacted with the navigation application and their various needs. We were particularly interested in seeing if the users are satisfying for the navigation service and how much they interact with GPS service when they are driving.

In order to validate the interest and need of concepts, the speed role play method is used to gather quick feedback. We consolidated all this data and synthesized them into findings and insights.Based on our insights, we crafted paper prototype to test them in real context ,and eventually did 2 rounds of  with a total of 60 ideas tested on 8 participants.

Affinity Diagramming

After gathering our data, we put our notes on individual post-it notes and created data buckets in the form of an affinity diagram. This affinity diagram allowed us to naturally group related ideas. After grouping ideas, we created higher level data buckets that encompassed the overall messages and themes of the various groupings. Our completed affinity diagram helped reveal our main findings and insights.


Research findings

By analyzing and synthesizing the data we gathered, we were able to get to the heart of the matter and see what our research was telling us. This led to four insights that encompass the overarching themes of our data, following are 2 of them. These realizations will help us formulate what specific areas and problems our solution needs to target.